![]() Manners for social media might still be a work in progress, but some old-school standards apply, says author and etiquette expert Lizzie Post, who is a co-president of the Emily Post Institute and a great-great-granddaughter of its namesake. "You don't want a practice that leads to resentment." "The more it's boxed by somebody else's parameters, the less it feels sincere and the more it feels like a performance," he says. The final product might not reflect the amount of time and effort each video took to make, Hogan adds, from choosing the right background and deciding what to say, to recording multiple takes. ![]() For a buck more, a paper card arrives by mail with a code inside that the recipient can scan with a cellphone to watch the video. Hallmark offers a digital version you can send by text or email for $4.99. Its prices range from $29 for a DIY version to $100 for the full-service "concierge" option, which includes all the editing, plus perks like email reminders for contributors if the sender sets a deadline. Tribute says it was the first, starting in 2015. The industry term for these greetings is "digital expressions," and a handful of smaller companies beat Hallmark to this still-emerging market. Digital greetings catch on during the pandemic Either way, the final product expires in six months but can be downloaded for keeps. For a dollar more, the sender can choose a traditional paper card that arrives by mail with a code inside for the recipient to scan with a smartphone to watch the greeting. ![]() Banking on that trend, Hallmark is the biggest brand yet to start packaging video greetings for a price – $4.99 for the digital-only version that can be shared by text or email. These days, more consumers are getting accustomed to connecting on camera, especially since the start of COVID-19. The Greeting Card Association says the tradition of exchanging messages of goodwill goes back to ancient civilization.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |